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Rewriting the future.

Frances James is a brand and communications consultancy focused on creating intentional brand experiences that help to drive our clients’ objectives. Brand strategy and communications planning, good storytelling and content creation, getting stuff done – those are a few of our favorite things.

Leigh Asher

Founder and Creative Director

Leigh is the former Chief Marketing Officer for global fintech and payments leader, Fiserv, where she was responsible for marketing, communications and brand-building worldwide. She established and was responsible for the company’s annual Forum client conference, which grew to 7,000 attendees during her tenure, and was instrumental in establishing the company’s multi-year naming rights sponsorship of Fiserv Forum, a state-of-the-art sports and entertainment venue in Milwaukee.

Leigh also played a key role in shaping the company’s workplace experience, led the design of its flagship office in Alpharetta, Ga., which has served as a model for other Fiserv locations worldwide, and helped to establish and grow the company’s high-profile Leading Women Summit. She joined Fiserv in 2007 as part of its acquisition of CheckFree Corporation. With more than 30 years of brand building, communications and technology marketing experience, her background includes roles at Per-Se Technologies (now part of McKesson) and Dun & Bradstreet Software.

In addition to producing award-winning creative, Asher has participated in the annual FORTUNE World’s Most Powerful Women Summit, the Marketing 50 and been named one of Atlanta’s Most Powerful Leaders. She earned a B.A. in Journalism from Georgia State University.